This study benchmarks the prices of the mobile services offered to residential customers (all prices mentioned are those of 1 October 2023).
In order to help consumers, the BIPT uses the example of five types of users whose needs have been chosen in a varied and differentiated manner.
“Mobile-oriented” profiles
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Basic mobile Liesbeth makes little use of her mobile phone. |
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Moderate mobile Mila wants a mobile subscription allowing her to reasonably do anything without worrying. |
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High mobile Mayssa uses her smartphone for everything. |
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Intensive mobile Bloeme is an influencer, her smartphone is her work tool. |
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Very intensive mobile Frank has an insatiable hunger for mobile data and requires a minimum of 50 GB of data for his mobile subscription to meet his needs. There is no requirement for the number of call minutes. |
